Copywriting

10-Landing-Page-Tips-to-Increase-Your-Conversions

10 Landing Page Tips to Increase Your Conversions

Landing pages are one of the cornerstones of lead generation. While their importance cannot be overstated, many marketers still get the fundamentals wrong. There are two major challenges when trying to effectively deploy landing pages for lead generation. The first challenge – landing pages are everywhere. Millions of websites have pop-up forms, landing pages (or […]

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How To Get Inside Your Prospects’ Heads

Before you even write one single word of your sales letter, there’s something you need to do: profile your target market. That’s just a fancy way of saying you need to get inside their heads. You need to understand what they want, what motivates them, how they think and how they feel. Because once you […]

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