Copywriting
Understanding Keyword Research
It’s no secret that keywords are the foundation of all search engine results. After all, the purpose of a search engine is to display exactly what a consumer is looking for, based on the very words they type in. Keywords play a key part of organically getting visitors to a website and potentially getting them […]
10 Landing Page Tips to Increase Your Conversions
Landing pages are one of the cornerstones of lead generation. While their importance cannot be overstated, many marketers still get the fundamentals wrong. There are two major challenges when trying to effectively deploy landing pages for lead generation. The first challenge – landing pages are everywhere. Millions of websites have pop-up forms, landing pages (or […]
How To Get Inside Your Prospects’ Heads
Before you even write one single word of your sales letter, there’s something you need to do: profile your target market. That’s just a fancy way of saying you need to get inside their heads. You need to understand what they want, what motivates them, how they think and how they feel. Because once you […]
