Right at this very moment, there is someone visiting your website.
But they’re not just any visitor. This is a targeted visitor, someone who is very much interested in what you’re selling. They’re looking over your offers. They’re reading your blog. They’re clicking on your links.
They click off your page. They may have the best intention of the world of coming back – maybe they even bookmarked your site – but once they leave your site, their enthusiasm is going to fade as fast as fireworks in a thunderstorm. You’re going to lose a good prospect forever.
Now most marketers know that they should try to capture their visitors onto a mailing list, which is why they have opt-in forms all over the website. That’s a good thing. But many of these same marketers just let visitors slip away once they click the “back” button or otherwise try to leave the site. And that’s a mistake.
You see, just because someone didn’t buy something or even join your list when they first arrived on your site doesn’t mean “no” forever. That’s why you need to give them a last-chance opportunity to “say” to an offer, such as a free lead-magnet product.
Think about it…
When the visitor first arrived on your site, they didn’t join your list because you hadn’t yet built value and showed them you’re worth listening to. So just because you offered something before and they didn’t take it doesn’t mean you shouldn’t offer it to them again as they’re leaving. If you put the right offer in front of your exit traffic, you might just end up with an eye-popping conversion rate.
So that leads to this first question…
What is the right offer?
Most marketers put the same lead magnet in front of all their visitors. Sure, that will pull in a few subscribers. But if you really want a conversion rate that’s off the charts, then you need to give your exiting visitors an offer that’s directly related to whatever it is they were just viewing.
For example, if your visitor was just looking at your sales page for dog training videos, then you can offer them one video for free if they join your list.
Or if your visitor was reading a blog post about kettlebell training, then offer them a free report on the same topic.
Point is, the more targeted your offer is, the better your conversion rate.
Now the next question…
How do you “capture” exit traffic?
Redirecting exiting traffic to a special offer sounds a bit technical, right? Well, the good news is that it’s a lot easier than you think, especially if you follow these three steps…
Step 1: Set up a professional lead page. For this step, you need an autoresponder (such as Aweber, GetResponse, MailChimp or any other reputable email service provider), and a web page to showcase your offer and opt-in form.
If you’re not exactly a word class web designer, no worries – you can still set up a great-looking lead page with just a couple clicks of your mouse. See www.landingpagemonkey.com for more details.
Step 2: Choose a targeted offer. As mentioned above, you’ll get a much higher conversion rate if you create multiple offers and then send your traffic to the offers most related to what they were just viewing. Just be sure your lead magnet product is valuable, it’s something your visitors really want, and it’s something that will lead to a paid product purchase.
Step 3: Redirect visitors. Now here’s what most people think is the tricky part – how do you redirect exiting visitors to your lead page? The good news is you don’t need to create any code or have any technical experience. Just use www.catchamonkey.com, which will handle all the redirects for you. It’s pretty darn easy.
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