Outbound Domaining Breakthrough – Part 1
Please read every word, don’t jump around, or you’ll miss some critical points.
The method I’m about to share with you is extremely effective in getting your “foot in the door” with your target domain prospects, via email of course.
The more you focus on what I’m explaining to you, and the more you let it sink in, the more chance you’ll have in making it work for you.
If I could sum it all up in one brief sentence, it would be…
“Give them what they want” and the door of communication and trust will be OPENED.
See, that is the key to any “cold” marketing. Once you’ve mastered the art of catching their attention and trust, you’ve overcome the most difficult part of cold marketing.
In domaining, the absolute most difficult thing to do is to get your domain offer in front of the right eyeballs.
The more prospects you can get to look at your offer, the higher your chance of selling your domain gets.
The biggest hurdle is, doing mass mailings or “cold” mailings is less and less effective these days because your desired prospects are getting BOMBARDED with cold sales emails every single day. Not to mention relentless phone sales pitches.
Put Yourself in THEIR Shoes
Imagine what it’s like for a small business to start their day, each and every day. Whether it’s a plumber, a landscaper, a roofer, a dentist, a restaurant, or any of the hundreds of different types of small business, MOST have very little time to deal with email or any kind of sales pitches.
They avoid anything that looks like a sales pitch like the plague. And who can blame them, they have a business to run. They probably work 14-hour days as it is.
If you could watch over their shoulder, you’d see them open their email app and just delete everything except for what appears to be actual business email.
They are NOT IN A BUYING MOOD when they do their routine email processing.
Read that again!
They’ll typically be hit with dozens of emails each day promising “Get on the first page of Google”! Or “We’ll build you a website!” Or “Try our SEO services”.
ALL of that – straight to the recycle bin.
What makes it even more difficult, is many business owners have an employee doing the email checking. An employee is not going to give a second thought about sales pitches. Delete, delete, delete.
On occasion, if the small business owner themselves open some emails, even if they are slightly interested, they usually “put it off” for later. Most small businesses are far too busy in the moment to do anything with an email solicitation.
They may even open it a second and third time without taking action because they are far too skeptical of whoever may be on the other end… or just way too busy to deal with blind offers.
Is it any wonder so many of us have a hard time getting ANY response with our email campaigns?
So What is a Domainer to do?
After all, the experts all tell you that cold email marketing is still the best way to reach out to potential buyers.
But what they don’t always tell you is the massive amount of effort it takes to orchestrate many different email campaigns.
And they don’t tell you that you’d better have some really attractive domains to offer in the first place. Most of the domains I see being offered in email (yes, I get bombarded too) are not even worthy of the registration fee.
My Breakthrough Solution
Okay, let’s get one thing straight before we get into my breakthrough concept. You’ll HAVE to change the way you’re used to doing things.
What I mean by that is, you need to get OUT of the “selling” mindset, and change to a “giving” mindset.
This will become quite clear as you continue reading.
What I love about this is it can be used for virtually ANY business in virtually ANY niche, to market virtually ANY product or service that a small business needs.
It is still based on doing email campaigns, but done right, it will take much less effort AND it will usually be well received.
#1 When done right, your email message will likely NOT be thrown into the “sales pitch” heap. In fact, just the opposite. It will be considered a helpful, non-salesy message. It can even go as far as making the recipient want to reply to you and anticipate your reply.
#2 It creates a level of trust and curiosity before any resistance comes into play.
Put yourself in their shoes. Pretend you’re the small local business owner who’s overworked, time is scarce, and you have a hundred important tasks on your to-do list. You check your email only because it’s necessary.
You dread seeing and dealing with all the spammy sales pitches.
I’m going to give you two examples of outbound emails below, and you tell me which one YOU would be most responsive to as this small local business owner.
Subject: MyGreatLandscaping.com is for sale
I found your website online and thought you might want to consider purchasing MyGreatLandscaping.com.
The keywords get a lot of search volume and it would help your business to blah blah blah blah blah…
I own this domain name and I am open to offers.
You probably don’t know me, but don’t worry, I am not selling anything here.
I’ll get right to the point:
I found a really effective way for landscapers to get lots of new customers online at no cost at all (really), and I figured you’d like to check it out.
I share this freely with other landscapers because everybody wins. I promise, there is no cost and no catch.
I’ll send the info to you in the next day or two unless you hit reply and tell me to go away and not contact you any further. No harm no foul.
Enjoy the day,
P.S. This is a personal message from me to you, and is not in any way a solicitation.
The first example is a typical outbound email offer for a domain name.
The second example is the ODB approach.
Whether or not the message resonates with the recipient, they will more often than not be curious enough to check your signature link… and THAT’S the magic.
Okay, let’s break this down and understand what’s going on here.
#1) You’re sending a very non-spammy, non-salesy email to every one of your prospects. The niche or location doesn’t matter. This is a generic email that you can apply to virtually all local businesses who are trying to promote themselves online.
#2) This is a very strong curiosity approach, and very casual. It has zero pressure. It is friendly. You’re giving something away that they want and need.
#3) They will immediately want to know who the heck you are, and what this is about. They will naturally want to visit the one and only link in your email, which will be part of your signature, a link to the domain name you’re selling.
#4) Remember, you’re not positioning this as a “domain for sale” contact at all. Your link just happens to be in your signature, and curiosity will get the best of them.
#5) Your goal is to create a situation where they will be receiving several emails from you, and each one will benefit them greatly (I’ll explain how later).
With every email they receive, your same signature with the link to your domain for sale will be used. That will expose each recipient to your domain for sale perhaps a dozen or more times.
You’ll just have to send the pre-made sequence of emails to your prospect list. I provide the exact emails to you a little later in this training.
The prospect can unsubscribe from your emails at any time.
By sending these emails, you are very effectively getting your domain for sale noticed many times by every prospect – all while having them look forward to it. THAT is the goal.
The DOMAIN FOR SALE Page
For the best results, I am creating a different type of “Domain for Sale” page to work best with this system. It is a more informative page, more personalized with your information, and explaining why you are making this domain available.
Naturally, you can use a standard “for sale” page provided by your registrar or marketplace, but I prefer to make it a more one-on-one message.
That’s where the software comes in… I have created an online landing page builder designed for this specific purpose. You’ll get that at no charge as promised. It is available in the member area.
The prospecting part of this method will be VERY simplified and easy to do. You’re basically going to send this same email to every prospect you can find in a particular niche/location.
Remember, each email sent by you will contain a resource that will benefit the prospect while exposing them to your domain for sale every time.
Using a prospecting and managing app makes it that much easier – it will save you a TON of time. I highly recommend this one: Local Leader. It’s a brilliant piece of software worth many times the asking price.
Of course, you can always research prospects the old-fashioned way by searching Google, LinkedIn, etc.
The Email Content
So you’re wondering what will be given away to the prospects. It will be great information and resources that can be broken down into multiple emails because our goal is to expose every prospect to your domain link many times over several weeks.
The information and resources freely shared will show your prospect easy ways to generate more traffic to their website.
There are many different things that would meet those criteria, but the one I’ve chosen is universally needed and helpful to all businesses that market online.
What Your Prospect Thinks
First of all, the information you’ll be giving your prospects is a rock-solid way to attract new customers to their website.
Whether they use, like, or appreciate the information makes no difference. You’re giving this to them for free, but it is indeed valuable if they apply it to their business.
And after receiving a few of these emails they decide it’s of no interest to them, they can simply unsubscribe at any time.
Those who truly want to promote themselves online will love the information provided, and you will earn their trust in the process.
By the time the series of emails has run its course, your prospects will have been exposed to your domain for sale many times – and that is the whole goal.
Throughout the entire process, you will never have asked them to buy anything. You will not have pressured them into anything at all. You’ve just provided valuable information.
In Part 2, we will discuss the information you’ll be providing to your prospects.