Outbound Domaining Breakthrough Part 2
I’m going to start this section with an important reminder.
And that is… REMEMBER, our real goal here is to create a scenario where you can get your “For Sale” link in front of your prospects as many times as possible.
We are doing that by creating enough interest that some, if not most of your prospects will want to see what each email will bring.
There is ZERO selling involved. You are giving them information of real value.
Many will not be able to resist clicking the link in your signature to satisfy their curiosity. And of course, that link shows them the special domain for sale page/message.
It really does not matter what information you share with them. It just has to keep them curious enough to be willing to receive your emails.
The more emails they see from you, the more trust and exposure will be developed.
You could be sending them information about their industry, or about their town, or about their competitors… anything that holds their interest.
But to make it easy as possible, I’ve chosen information that applies to virtually ANY type of local business in any location.
That means you don’t have to change much (if anything) for different campaigns.
As you’ve seen by the initial email I posted in Part 1, I’ve chosen to get them curious about a method to help them find new paying customers.
The ODB system is really a simple concept that will provide an effective vehicle for you to be able to repeatedly contact your prospects while having them look forward to it!
It’s unlike traditional email marketing where prospects really resist your sales message or just delete/block.
For the sake of simplicity, I am calling the series of emails containing the valuable information “the Product”.
It is valuable information we’re sharing with all prospects at no cost to them.
There are many different “product” packages we can create or experiment with, but the one we will be using right now is information about how your prospect can take advantage of the many high-authority business directories to drive traffic to their main website while increasing their Google rank.
This is one of the easiest and most effective things every local business should be doing, but most have no idea.
So to start with, we will send them a short explanation of the Directory opportunity they should be taking advantage of.
In the emails that follow, we will send them more information on how to tap into these highly effective directories.
Each and every one of these directories will provide them with a very strong backlink to their main website.
This fulfills our promise that we initially made to them while presenting your domain link in every email.
In Part 1, you’ve already seen the first prospecting email we will be sending.
Edit/adjust the email as you wish, but if you’re not really good at copywriting, you may want to avoid changing too much. Just try to use a “voice” that you’re comfortable with.
In the series of emails that you’ll send on a daily basis, they will contain more great information on how to use the various directories and how it can massively benefit them.
Remember, as with any email campaign, you should adhere to the “Can-Spam” rules. In the US, you can find those rules clearly stated on this page:
If you are outside the US, you will have to look up the rules in your country.
I personally do not know of anyone who has been fined for not adhering to the rules, but it does happen. I believe it’s mainly the huge spammers that get the hammer, but it would be in your best interest to comply as much as you can.
Because our email messages are not selling anything, there is a lot more flexibility.
One thing that is vitally important is to let them know that they can opt-out of receiving email from you.
This can be done casually as shown in my example emails, but you need to let them know they can tell you to stop.
For those that tell you to stop, you need to completely delete their email from your campaign and not contact them again.
This will all be simple to manage in a spreadsheet, which I will explain in Part 3.
Viewing Part 2 Now